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  • MAGU

    Preserving and expanding a long lasting cross-cultural dialogue between East and West garments, we highlight Hemp cultural connections with Well-Being, the Nature of Life, and the Divine, through its close and ancestral relationship with Kimono. Combining textile technology and Hemp robustness, Kimono T-shapes are traduced and restyled, amplifying its ability for mutation. In the most holistic way, with MAGU we want for garments to exudes calmness with a warm, muted and neutral aesthetics as an invitation, to use your one and unique inner creative power.  
    Follow MAGU design & research at our Design Journal IG CURA_DIARY page.

    Magu

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MAGU IS AN INVITATION FOR EXPRESSING YOUR CREATIVE POWER, PERSONALITY AND FREEDOM, IN THE MOST BALANCED WAY.

 

T.S.O. STANDS FOR BOLDNESS, AND ENDLESS STRETCHING WAYS OF MIND AND BODY MOVEMENT.

  • THAT SPECIAL OCCASION

    Dance: an art-form capable of sublimating all other artistic expressions promoting a trully vibrant interrelationship between emotional, rational, and spiritual bodies liying within us. Physical culture, as the most privileged form of developing consciousness. THAT SPECIAL OCCASION explores languages and aesthetics of great choreographers and iconic dancers, proposing dramatic altought functional garments with overall silhouettes to promote movement, intended to expand one inner body conscious. For finding and celebrating more intuitive and emotionally ways of expression.   Follow T.S.O. design & research at our Design Journal IG CURA_DIARY page.

    That Special Occasion

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  • SESHAT

    SESHAT Line is a multiperspective Line. First honoring Archeological Dress and Museological Conservation activities, both contributing to an extensive knowledge of clothing and Hemp culture. Then we looked closely at garment choices made "in context", e.g., by archeological pioneers and figures, responding to difficult aswell delicate working environments. Giving us design-clues, also revealing a free (altought accurate) sense of aesthetics linked to protection, comfort and functionality. So, within a spirit of field-research, SESHAT is grounded, detailed, and full of stories. Between fashion and archeological practice we see other particular relationship. In an ethical approach among archaeologists, Archeology has been critically discussed as an activity of an “extractivist” character, generally seen in a colonialist perspective which doesn't benefits the activity nor represent it per se, in present days. To this regard, issues related with tradition, social and cultural appropriation through clothes are still a central debate and analysis in the realms of fashion, that we recall and think important to consciously develop, considering a non-hegemonic approach, essential for a better understanding of fashion design activities.   Follow SESHAT design & research at our Design Journal IG CURA_DIARY page.

    Seshat

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SESHAT IS ABOUT THE SEARCH FOR LIFE’S DETAILS, MADE FOR SPIRITS WITH NEVERENDING CURIOSITY.

 

STUDIO IS ABOUT PERFORMANCE EMBEDDED IN FUNCTIONALITY, ADVENTURE, AND JOY.

  • STUDIO

    The STUDIO Line research and design departs from the study of volumetrics and ergonomics standarts on pattern making, it is focused on performance and modularity, expanding rules about geometry, line and cutting. For activewear related products, outdoor sports, and general outwear garments, ergonomics and construction are the key elements, to achieve a product design that reflects functionality, adventure and joy.
    Follow STUDIO design & research at our Design Journal IG CURA_DIARY page.

    Studio

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