LET’S GET CIRCULAR
CURA does not want to contribute to a culture of waste and planned obsolescence. Humans are completely dependent on healthy and vibrant ecosystems for our well-being and over consumption, and the tonnes of clothes that are discarded per year are problems in the fashion industry which are not acceptable, nor they represent the true essence of Fashion. Wearing clothes 50 times instead of 5 reduces carbon emissions by 400%. per item, per year. This is a serious commitment and an incredible important one, to the sake of our lives and planet.
CURA ® collections are focused on Hemp and other premium and eco-efficient materials and processes, to improve longevity and so be able to reintroduce materials and products into the system in a close-loop circuit. We need new economic models for fashion which are based on reducing the material consumption associated with growth. That is why we have set a group of programs for a better overall eco-fitness – LET’S GET CIRCULAR * – within principles of Circular Economy.
* “keep on dancing like you ain’t got a choice”
In the use of resources and waste management, Circular Economy presents itself as a system to promote an economy of reduction, and optimization, planned in natural or artificial closed circuits. It is a strategy aligned with the Sustainable Development Goals 2030. For consistent implementation in a transparent, democratic and inclusive manner, deep regulatory measures, practices and policies, are still needed.
The 2020 Circular Fashion Pledge launched just after the 50th Anniversary of Earth Day and during Fashion Revolution Week – is a movement started with over 60 fashion brands, from six continents, committing to implement more sustainable business practices.
CURA FASHION DESIGN STUDIO ® is proud to be one of the FOUNDING BRANDS of this collective movement.
With our principles and set of programs – some still in progress – we are committed to help changing the industry and consumers’ behaviours, showing the strengths of sustainable fashion as a fundamental player for circular goals development.
As we recover from COVID-19 pandemic, we emphasises solidarity, and the importance of working together at all levels, to increase nations and communities Resilience, finding better ways for co-operation.
Global community is called to re-examine its relationship to the natural world. To build a future within Nature, so being able to mitigate unsustainable behaviours and economies. Let´s do our part, let’s get circular.
* “keep on dancing like you ain’t got a choice”.
Looking for a new life
Pre-Loved and Upcycled articles made with the most robust and premium Hemp fabrics, looking for a new Love-life.
Made for Sharing
Rent some of your favorite CURA® pieces for full experiencing premium Hemp garments without the need to purchase them.