CURA® is an independent fashion design & research studio, with apparel for women and men who shares the same visionaire dreams. We believe that conscious prodution and consumption comes with a sense of unity between people and planet well-being, and that responsability and awareness is a must in every actions of our daily lifes. We wish that CURA ® products can be nourished and usefull for many generations to come.
We welcome you defending the ecology of minds and actions. It is why Hemp is our raw material, a magnificent biodegradable fabric which replenish soils, needs no pesticides or herbicides, saves water, and can be fully used, from seed to flower, for benefitial purposes. Natural ecosystems defense is paramount, but not only. CURA® product design translates a “togetherness” socio-ecological intention, aswell based in history, which tells us clothing has much to do as a form of dialogue and community celebration. We’re in a time we can change myths, fighting for a fair, transparent and inclusive Fashion that belongs to people (not to markets), as it always should have been. CURA® is for open-minded confidant people, who knows what Fashion is about Communication, Emotion, History, Culture and Relations. Men and Women, that through their aesthetic and garment choices knows how to help advocate for ecology, solidarity, greater social justice and inclusion. CURA ® proposes similar products, not as an indistinguishable unisex brand. Seeing difference as the essence of life, our designs are tailored to our brand vision integrity however, adapted to the identity, ergonomics, functional, and volumetrics of each gender, by their right, without restrictions. We address you to take part of this togetherness ethics, becoming form.
Welcome to our world, for a better future.