Preserving and expanding a long lasting cross-cultural dialogue between East and West garments, we highlight Hemp cultural connections with Well-Being, the Nature of Life, and the Divine, through its close and ancestral relationship with Kimono. Combining textile technology and Hemp robustness, Kimono T-shapes are traduced and restyled, amplifying its ability for mutation. In the most holistic way, with MAGU we want for garments to exudes calmness with a warm, muted and neutral aesthetics as an invitation, to use your one and unique inner creative power.


Follow MAGU design & research at our Design Journal IG CURA_DIARY page.